In 1973, Sterling Travel Ltd started trading from 8 Cannon Lane, quickly establishing itself as
Gibraltar’s leading travel agents. In John Morello and George Mascarenhas, Sterling Travel had the best
travel team and together with the innovative style of personalised service, this proved to be the recipe for success.
In 1976, Cannon Travel Ltd commenced trading under George Mascarenhas from 209 Main Street,
developing and consolidating the personal service that had first been so successful at Sterling Travel. Sterling Travel
and Cannon Travel traded and developed separately for 13 years.
In 1989, George Mascarenhas acquired control of Sterling Travel and both operations continued to
trade successfully from their respective offices at John Mackintosh Square and Main Street. By 1991, however, the
successful consolidation of both trading operations was complete and resulted in the joint operation from the
much bigger Mackintosh Square office. This is where we are today.
The front office is led by Sally-Ann Mascarenhas who joined the business in 1984 and who brought many
years experience in the tourism industry. The next generation of the Mascarenhas family is now in place, son,
Christian joined us in 2000. Erica Rodriguez and Amanda Biddle who between them have nearly 40 years experience in the business make up the team.
We take this opportunity to thank all clients and friends whom we have served over the years and whom we look forward to serving for many years to come! We promise we will continue to provide the same high standards of service that have become our hallmark.
We also wish to thank all ex-members of staff who have worked with us at any time since 1973, they all played a very important part in our development.
9th February 2006